DMRC's Liquor Policy Fuels Gurgaon's Booze Boom: A Look at the Impact on Sales and Revenue

At Millennium City Centre Gurugram Metro station, the Delhi Metro Rail Corporation (DMRC) has clarified that passengers are allowed to carry two sealed liquor bottles on its trains. This directive has brought a positive change for commuters and businesses alike. The CISF personnel at the metro station now oversee that the liquor bottles are sealed and do not exceed the permitted quantity. Since the implementation of this rule, passengers have begun to take advantage of the relaxed policy, leading to an increase in footfall and sales for liquor businesses in the area.

Gurgaon's Booming Liquor Industry Capitalizes on DMRC's Announcement

The DMRC's announcement regarding the allowance of sealed liquor bottles on its trains, coupled with controversies over Delhi's liquor policy, has provided a significant boost to Gurgaon's already booming liquor industry. Following the scrapping of Delhi's Excise Policy 2021-22, which offered various discounts and promotions, liquor vendors rushed to set up stores in areas close to Delhi. The Haryana excise policy for 2023-24, introduced on June 12, saw an increase in auctioned amounts near the border zones, such as Mehrauli and Udyog Vihar in Gurgaon. This surge in interest has led to increased sales and profits for Gurgaon's liquor businesses.

Gurgaon's Liquor Stores Attract Customers from Delhi and Beyond

Gurgaon's liquor businesses have witnessed a surge in footfall, with many customers coming from Delhi and neighboring areas to take advantage of the city's liberal liquor policy. Customers have noted that Gurgaon offers a wider selection of imported brands compared to other locations in the NCR. The absence of a maximum retail price allows vendors to offer competitive rates, attracting customers from as far as Ghaziabad and Noida. People have found it more convenient to buy liquor in Gurgaon due to shorter queues and a more diverse collection of foreign brands, creating a thriving market for liquor sales in the city.

Increasing Excise Revenue and Future Prospects for Gurgaon's Liquor Industry

Gurgaon's excise revenue has witnessed steady growth over the years, with an impressive 28% increase in 2022-23. The city's excise department attributes this growth to the competitive and liberal liquor policy compared to neighboring states. Gurgaon's liquor industry has flourished after the reversion of Delhi's excise policy, attracting customers and businesses from Delhi and beyond. The absence of maximum retail prices has allowed vendors to lower rates and tap into a large clientele. With the ongoing trend of high sales and growing interest from customers, Gurgaon's liquor industry is poised for further expansion and success in the future.